Serving the saints building a coffee business going beyond fairtrade to transform a community.
WHat we did
Business Strategy
Brand Strategy
Art Direction
Packaging Design
We are Human (WAH) is a direct trade coffee business with a higher purpose to transform coffee farming communities in Indonesia.

WAH goes beyond fair trade by directly partnering with local coffee farmers in Indonesia to best use their knowledge in the coffee trade and organic coffee farming. They have invested in community projects that train farmers on how to improve the quality of their coffee and the farmers’ quality of life.

We are Human has established partnerships with local coffee communities around Indonesia, investors exporting for roasting companies and are currently developing a direct farmer-to-consumer strategy that crosses international borders.

The people at WAH reached out to us after a difficult time gaining traction for the development of their business, branding, strategy and execution. We quickly identified a disconnect between their values, vision, business and brand expression. We started a branding workshop based on their vision and values through which a new name and identity was born: We Are Human. Coffee roasters and farmers.

Boldy express values

With such a bold name and identity as a foundation, we further developed branding and marketing strategies. We designed a logo, a brand identity, packaging design and social media marketing that all communicated WAH’s values.

In the spotlight

The public had no problem finding the WAH coffee shop after it's launch and revenue at the coffee shop constantly increased. Travel bloggers visited the coffee shop, resonated with the mission and became organic promoters for their fellow humans.

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